PRODUCT LABELS & LABEL PRINTING
Due to constant growth of production volumes and customer markets label printing innovations have actually been intensively developing over the last years. Having a hard time to bring in client attention producers meticulously style appealing item labels for newly produced and existing goods.
Product labels are basically notepads, plastic, material or other material including textual or graphic information about an item. Product labels notify the clients of the nature of an item specifying item and manufacturer details, production and expiration dates, ingredients, customer assistance info and other information which the manufacturer deems appropriate and required to provide.
Item labels have a set of essential functions and serve for:
which includes product info and brand identity elements, such as colors, typefaces, logos, and so on;
Packing or sealing of a product
Particular item labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function offering information and a protective seal for additional safety;
Promotion and market promo
Product labels can enhance or decrease product popularity. That is why item labels are thoroughly created to suit the target audiences.
Proof of a product credibility
Elaborate and hi-tech product labels containing holographic images, barcodes, DataDot innovations and other graphic, chemical and optical aspects ensure protection versus replicas;
Apart from optional attributes there is a number of main requirements set in relation to item labels by relevant laws and policies according to the kind of product. Thus, according to basic practice, food labels need to contain accurate details on the native land, producer, active ingredients, nutritious residential or commercial properties, production date and service life of a product.
Label printing technologies vary according to identify style, colors, materials, needed output as well as readily available spending plan. The following printing approaches are frequently used for label printing:
Offset printing (lithography)– a conventional top quality and fairly economical label printing method frequently used for a big-volume production in which images are transferred from metal or polymer plates to rubber blankets and then to the printed surface area. The time-consuming set-up procedure makes balanced out label printing method inappropriate for rush orders;
Digital printing– a label printing approach analogous to balance out printing where electrostatic rollers are used instead of printing plates. Unlike balanced out printing digital label printing technique is used for short-run and quickly changing orders;
Flexographic printing – a versatile label printing solution for quick printing, ideal for a broad spectrum of materials and defined with a high runnability especially in case of huge solid areas. Flexography becomes extremely affordable when used in mass production;
Gravure printing– a special high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the required dimensions. Gravure printing enables special printing impacts such as metallic elements. This label printing technique is characterized with an exceptional quality however can only be financially feasible if utilized for high-volume production due to high cost of printing cylinders;
Silk-screen printing – a label printing method enabling to produce tactile texturized images;
Relief printing– a printing technique permitting a comprehensive elaboration of images, great for creation of intense vibrant and sharp images.
Label materials and product labels printing techniques depend greatly on the nature of products, order volume and set budget. The existing variety of printing implies permits finding the very best value for cash solution.